Hi! I’m Erika.

Born and raised in San Francisco. I love running hills, eating my way through the city, and spending time outdoors. Currently, I call Santa Barbara home. I can be found hiking, jumping in the ocean, or at the yoga studio.

I have over 12 years of experience helping brands find their voice online and connecting with consumers in a more human way.

I’m a global brand and digital marketer passionate about storytelling, brand building, fostering impactful consumer connections, and community building. Mixing art and science, I have in-depth experience in marrying data analytics and culturally relevant trends with a brand’s mission, vision, and values to create content that educates, entertains, and inspires consumers at scale.

With a certification in holistic nutrition consulting from Bauman College and my 200-hour Yoga Teacher Training certification, healthy living is core to my DNA.

As an avid traveler, I love immersing myself in foreign places and seeking out new cultures and experiences. From going on safaris in Africa to surfing in Nicaragua to studying abroad in Germany, I seek out adventures and find joy in the unknown.